How to gain visibility to our video games without drowning in the darkness?
I have been thinking about this question for a long time. Since we started planning our first game ideas with my good friend HappyLittleRat back in 2014, this is the question that has mostly bothered my mind. In past years, I have followed several game developers and followed how their games have drowned in the mass of video games. Especially in mobile games, but also in PC games, it is a big challenge to get the game visible as there is all the time coming to a lot of new games in the market. Separation of your game from the mass is more easily said than done.
The gaming industry is very competitive, and if you do not have the name or resources to promote your game, you are in a difficult situation. Sudden enrichment and the ease of getting started make many try their luck, but few understand what it takes to make a good game. I also did not know that back in the days. I was naive about how the games made good games, and I did not see how much effort it need after all. The last five years have gone fast. When I look back at the past, the amount of new information has been unbelievable that I have learned in these years. However, I still feel that I have just scratched the surface, and I have much to learn. It Looks like the saying “more you know, less you understand” holds behind the words.
An old friend of mine, HappyLittleRat started writing his game engine around the same time in 2015, and that workload has been mindless what he has done over the years. I have been privileged to follow his development of all-day work with the engine. Things have not always gone as we originally had planned. However, without mistakes and failures, we would not be in the situation where we are now. I can not describe his work ethic enough, but I do not think that there are not many coders on his level in the world. I am sure that work with the own engine will be rewarded in the future when we get to build more new games with it.
It is good to remember those game ideas are free, and ideas have no value before games are in the market, and players like them. We have gone through many awesome game ideas, which I would like to talk more about in the future. Sadly we do not have enough resources to implement our best ideas. It has been painful to follow some other game studios to implement similar ideas and be successful with those. It just tells us how fierce the competition is in this industry, but our time will come. We need to keep up the good work, continue to develop our ideas and try to be one step ahead of our competitors in the future.
Before I go to our current game project, I would like to present our first game, Defusal.
This game has been the first game in which development I have been taking part, and it has offered me a lot of valuable experience. This game is also proof that our game engine is working and has got something done. Even it is a simple puzzle game, it has proven to be an addictive game for those who like to play mine games like minesweeper.
I am excited about our current game project because this will be something different we have been planing before. The idea is simple, where the player can build an automation line and optimizes production. The idea is to produce a different kind of pieces as efficiently as possible with the available material. I hope we can share more information about this game project soon.
Perhaps you understand now better why I am thinking about this “how to gain visibility in our games?” question all the time. Sadly I don’t have to offer a clear answer, because we are still struggling with this question. I think the main thing is that we will produce quality games that do not have many bugs. I think the quality is the key to establish a trust that we can create good games now and in the future.
See you soon, thanks!
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