Mastering online marketing is not easy
I have always been bad at marketing and selling anything, and I have been envious of people who can make it look like so easy. However, things have changed since the Internet is giving us new kind of opportunities for online marketing. It has opened a whole new kind of possibility for people like me to do business in online.
The Internet is growing so fast that now days almost everyone is using the Internet to find information. Every day, people spend more time on the Internet, and they’re already changing how we live and work. I think that this is not a good change for us, but unfortunately, we can do not anything to stop this train. However, This will open us thousands and thousands different online marketing ideas and strategies. Twenty years ago, people already said that the Internet is here to stay, and it will revolutionize the way we do business. I believe that this change will only get stronger years to come, and big companies such as Amazon will keep growing because the e-commerce marketing is still in its growth stage. In this digital era, starting an online business is easier than ever, but also more competitive than ever.
The first thing I need to understand that, I need to build own brand before I can begin marketing anything. A good example is this article, which you are reading right now. If you go to Google and write my article text there, you will get better search results for this subject. Can I compete with them with their rules? I can not. I need to play my own game. If I would play their game by their rules, I have already lost that game. The only way I can separate from the gray mass is that I will produce own content. While I’m writing down my thoughts to my content, it will make it unique. It still does not mean anything, but at least I know that no-one else can’t compete with my thoughts. The same principle works in marketing and advertising as well. I think that the most important thing is to be familiar with your product and be honest.
If you like peppermint you will love this peppermint crisps milk chocolate. I am a huge fan of peppermint and Marianne brand. I usually buy them as candy, but this chocolate is also one of my favorite chocolates. Made in Finland
Know your product before you write about it
And what would be a better example than chocolate what I’m eating at the moment? The product has made in my home country, so I know the background of it if I need that information when I’m doing the marketing. The main problem with this product is that it’s not my own product. If someone buys this chocolate bar from Amazon using my affiliate link I receive a small commission. Amazon pays 1 – 10% commission rewards depending on the products. For this product, I would get 4% commission reward, if someone buys it through my affiliate link. When the price of a product is 5$, then we can quickly count that one chocolate bar commission reward is 0,2$. If we imagine a situation where I got 10 000 visitors to my webpage, and one percent of them will buy this chocolate bar, how much I will earn? The answer is only 20$ even the total sum of the sales is 500$. This is the difference between your product and someone else’s product when you are doing online marketing.
However, we are on the right track. I think that the first mistake what people make in marketing is that they do not know what they are selling to the people. Only a few of us are so skilled at selling that they would be able to sell anything to anyone, without knowing anything about their product. Most of us do not have this skill, so we have to build our brand around the people trust. The best way to earn people’s trust is, to be honest with them. Before you can be completely honest with people, you have to learn everything about the products which you are trying to sell for them. I’m not good at marketing anything, but I can see how people like you and me can make this work by using this method. Nowadays the Internet offers new opportunities for people, which were not possible before.
Affiliate marketing is a good step to start the business
The Internet is full of the different ideas how you can make affiliate marketing and earn money. Starting affiliate marketing is free, but it needs a lot of work and patience to generate sales. However, it is good to remember that when you are doing affiliate marketing, you are doing work for someone else. But if you do not have own product to offer to the people, then this is a good step to start the online business. Affiliate marketing is an excellent option for me to practice and learn more about the secrets of the online marketing. My goal is to offer own video games in the future to the people, but first I should learn how to implement the online marketing.
When you are doing affiliate marketing, you should pay attention to how much is your commission reward for different products. In a previous example, I imagine a situation where I got 10 000 visitors to my webpage, and one percent of them will buy this chocolate bar. It meant that 100 customers bought the product and my commission reward was 20$. What if only one person of these 10 000 visitors (0,01%) will buy this drone above through my affiliate link? The price of this product is $1,375,00, and Amazon offers me 3% commission reward for this drone. That means if I can sell even one drone, my commission reward will be 41,25$ which is half more than in the previous example. The Internet is full of the different affiliate programs, but not all of them are worth your time. After all, you are only an employee who does the selling, and the product owner will collect the biggest reward. Thank you for reading this article, and feel free to push the follow button on the right if you liked my posts.