Online marketing is a long-term investment

When I’m planning to write new articles, I know that I should always do the keyword research first, and identify the keyword that can bring me the most traffic. Then the first question will be that, how can I find the right content marketing keywords? I have not given these much thoughts before because I feel like I’m losing my mind and the whole idea when I am trying to build everything around the one keyword. I have previously written my articles first, and after that, I have done the keyword research. Now I decided to try something new I chose the keyword before I started to write my article, and let’s see how this will work.

First thing what I need to do is making sure that my keyword is in the title, and the first 50 words.  The heading should also contain keywords, and search terms. I don’t feel comfortable to start writing my articles like this, but this is how the expert says you need to do. I think that its very good to have those keywords in a topic, in heading tag, and in the 1st 50 words, but I disagree that you should start writing your article around the keywords. Well, I’m, not an expert, but my opinion is that keywords should support your content, not the other way around. I think it would be better to focus your content quality than writing your article around the trend keywords. Trends are constantly changing and evolving, but your article remains on your site as long as that site exists. Remember that everything you write on the Internet stays there forever. The keyword you choose today doesn’t have to be trendy now, but it may be very popular keyword tomorrow. You can never know what the future will bring, and if you are trying to follow the trend, you are already late.

Earlier, I could not even think that it would matter if I add some pictures to my articles. I was thinking that I will keep my blog clean, and I will never add ugly images like this one below. What I did not know back then, was that search engines are reading my image file names, and image tags. I’m pretty sure that many people don’t know about it, and I was surprised also when I first read about it. I don’t think that it does not make a big difference if you have pictures added or not, but images would give you small extra slots where you can add your keywords. The most important thing is that your pics are expressing your content or what you are trying to say. Keyword visibility is a just extra thing, not the reason for adding images.

Search engines are checking your image file names, and IMG7593727 is a pretty good name, but maybe not the best word when you are an optimizing your web pages.

Great content is key to success

English is not my native language, and in fact, it’s my third language after Finnish and Swedish. For this reason, I’m still doing spelling mistakes and wrong word choices. However, some of the mistakes are made on purpose, and I have an idea behind it. Why would I make those mistakes on purpose? The reason is Google and the other search engines. I believe that search engines like the content, which contains popular phrases and words.  For example, when I started writing this article, I was wondering if I should say “I selected the keyword” which Google gave 11 900 search results or “I chose the keyword”  which Google gave 15 200 search results. I like to mix the words, which have the same meaning as you can see from the text below the picture I did not want to use just one word when I was talking about the picture, so I was using three different ways to express the same thing. I know that my words do not always fit together, but I don’t want to use the same kind of words over and over again in my article. I also believe that search engines like the content which do not repeat the same words, and that’s why I like to mix different words which mean the same thing.

Now I’m slowly reaching my target to write over the 800-word article for two different reasons. The first reason is that search engines like the articles which had enough content, the second reason is that I want to keep people on my page more than 60 seconds to decrease my website bounce rate. However, the most important thing is my content, and how often I write new articles. None of the things above don’t work if my content is not good enough or I will not produce new content.  I have to trust myself and that what I’m doing. Great things will take time, and there are two ways of making things work for you. You can do it fast, or you can do it right. There is no shortcut here to success, and it will take time to actually see any results.

I have written over 800 words now about marketing, without trying to sell anything. When I have written about the marketing and keywords, I should learn to attach some products with this kind of articles. Like this, and praise it as a perfect keyword researcher in the world, even though I have no idea of the product. Maybe I am too honest to sell anything, and most likely I wouldn’t know how to sell water in the Sahara desert. Maybe that is not a bad thing, to be honest, but I just need to learn my own way to do the business.  I  still have a lot of time to practice marketing before its time to sell my own products, and I will continue on this subject in my next article. Thanks for reading this article, and have a nice day!